When it's a hot day and one craves a cold drink, the order is this:
desire > consumption > satisfaction [end]
The physical craving with alcohol is different:
consumption > desire > consumption > desire > [repetition until crash]
The phenomenon first arises after the consumption, not before.
It's a physical craving because it was triggered by physical event.
Consumption, rather than satisfying the desire, amplifies it.
This is what produces the runaway-train effect.