When approaching a sponsor for input, tell a story. How do you tell a story? (1) Give background (2) Say who's in the scene (3) only then proceed to the story. Let's see how Shakespeare did this:
SCENE I. On a ship at sea: a tempestuous noise of thunder and lightning heard.
Enter a Master and a Boatswain
Master: Boatswain!
Boatswain: Here, master: what cheer?
Boatswain: Here, master: what cheer?